Learn how to pay multiple influencers in multiple currencies, anywhere in the world
What Are Influencer Payments?
Influencer payments are a way to streamline the payment process and bring it in line with the rest of your influencer marketing workflow. By including a payment option in the Influencity platform, clients can seamlessly progress from search, to analysis, to reporting, and finally to the transactional stage of a campaign.
The Benefits of Influencer Payments
- Pay influencers directly through the Influencity platform – no need to subscribe to another payment management software.
- When you create a payment, you can select influencers directly from the IRM, no need to upload influencer data or add their details by hand.
- Instead of making separate payments and transfers for all the influencers in your campaign, Influencity lets you include multiple payments in one consolidated invoice. As such, you can pay a group of 50 influencers (or more!) in one single transaction.
- Track your payment details in one place and see updates in real-time.
- Pay your influencers in 143 different currencies and in 186 different countries.
- Influencity’s payment system is compatible with financial systems in the EU, USA, Canada, and 180 other countries.
Note: Payments are included in all subscriptions with the Campaigns product.
How to Create an Invoice
Go to the Payments tab to get started. Click Create invoice.
Name your invoice and select a currency. Be sure to select the same currency in which you will pay your influencers. For example, if you are paying your influencers in Euros, your payment to Influencity will also have to be in euros.
Add an optional description and purchase order number and click Create invoice.
Caution: The currency can only be changed when the invoice is in draft.
Your completed invoices will appear on the Invoices page. Invoices have 3 different statuses:
- In draft - the invoice has been created, but no payment pools have been made. At this point, you can still delete your invoice, change the currency of payment, and add influencers.
- In process - the invoice has been created and influencers have been added to the payment pools, but no invoice has been generated. At this point, you can still add influencers to the invoice and payment pools.
- Generated - this invoice is now generated and closed, you can no longer add influencers or payments. It is in this stage that Influencity receives the payment and transfers it to your influencers. Your generated invoice will be sent to the email associated with your Influencity account.
View all your invoices together or select a tab to see only drafts, invoices that are processing, etc.
Tip: Set filters and create shortcuts to different groups of invoices. For example, if you want a quick way to see all the invoices made in USD, set a filter for “is known = USD”.
There are several different columns in the invoices table:
- Amount - total amount to be paid. For example, an invoice with a total amount of 1,200 Euros could be made up of two 500 Euro payments and one 100 Euro payment.
- Currency - the currency in which you will make the payment and in which your influencers will be paid.
- Nº of payments - the total number of payments included in your invoice.
- Created by - the member of your team who created the invoice.
- Date created and last update - helpful for knowing when the payment was made and the last time it was edited by a member of your team.
You can edit or delete invoices in draft status by hovering your cursor over the respective row.
To start paying your influencers, click on your newly created invoice!
How to Add Influencers to an Invoice
Open your new invoice. At first, it will be blank. Click Add influencers and choose one of the 3 options:
- From Influencers
- From Influencer lists
- From Programs
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From Influencers
Add influencers one by one by ticking the box next to their name, or click the box in the top left to select all your influencers. You can also search for influencers by name or filter them by social network, email, or date added.
Influencers that do not have an associated email cannot be added to your invoice.
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From Influencer lists
Choose influencers from the static lists in your IRM. For example, if you had a list named “Spring Campaign 2024”, you could add this to an invoice directly and process all these payments together.
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From Programs
You can also add all the influencers included in a seeding campaign to a payment following the same steps.
How to Add Influencers to a Payment Pool
These influencers will now appear under the Payment tab. The next step is to add a description, country and amount.
For example, to add information about JC, we’d hover the cursor over the Description field and add information about this payment (for example, “Samsung Spring Campaign”). We’d repeat the same for his country of residence and the amount he will be paid for this activity.
If JC has done multiple campaigns for us, we can add multiple lines to represent each payment (for example, “Samsung Spring Campaign”, "Samsung Holiday Campaign”, “Brand Ambassador Fee”, etc.
Tip: Use mass actions to fill in multiple cells at once. For example, if all your influencers are located in the UK, go to Actions, Add country to all, and select “United Kingdom”.
Once the description, amount, and currencies have been filled in, we can start adding influencers to the payment pool. To do this, click Add to payment pool one by one, or as a mass action.
Note: Only influencers with a full name and email address can be added to the payment pool.
The number of influencers that you’ve added will be reflected in the button on the top right. In our example, 5 influencers have been added to the payment pool. To continue, click Add {number} influencers to payment pool.
You’ll be asked to confirm your payment. In the summary, you'll have an overview of all the influencers and how much they’ll be paid.
An Influencity fee of 3.5% will be added to your total. You’ll also have to pay a VAT fee, depending on your county of residence. The Total amount incl. VAT is the final amount that the client will transfer.
Please use the information provided in this window to complete the bank transfer. Once the payment has been received, you will get an email confirming receipt. Following that, Influencity will proceed to send the payments detailed above to each influencer. You can track the status of each payment in the Payment Pools tab.
Track the status in the Payment pools tab. There are several columns in this table:
Number - Este número lo generamos nosotros?
Status - pending (Influencity has received the payment, and is sending it to the influencers), paid (all influencers have received payment), and error (Influencity will contact you with further details).
Total to pay - total amount to be paid by the client, including the Influencity fee.
Currency - currency of the transaction.
Created by - the member of your team who initiated the payment.
Warning: Influencers will receive payments within 3 business days from the date the money is received.
Return to the Payments tab for the status of each individual influencer’s payment. Once an influencer has been paid, their status will change to “Done”.
Frequently Asked Questions
Do I Need My Influencers’ Bank Details?
No, the only information you need to complete a payment is a description of the activity (ex: Spring ‘24 campaign), amount (in any currency), and the country where your influencer is located.
Do I Need to Register My Influencers?
No, you do not need to register your influencers or follow up with them to request their payment details. All of this will be taken care of by Influencity.
What Currency Options Are Available for Payment?
You can pay influencers in 143 different currencies and in 186 different countries. The only requirement is that you pay Influencity in the same currency that you will pay your influencers. For example, if you wish to pay your influencers in Australian dollars, the payment you send to Influencity must also be in Australian dollars.
Is There a Fee to Pay Influencers Via Influencity?
All payments made via Influencity are subject to a flat 3.5% fee.
What Is OCR?
OCR, or Optical Character Recognition, is a process that converts an image of text into a machine-readable text format. Companies use OCR to process payment logistics more efficiently as it lets them convert images into text with a much lower margin of error than doing it manually. Learn more about OCR here.
What is Bankgiro Transfer?
A General Interbank Recurring Order (GIRO) is a cashless payment method where banks directly move money from one account to another. These bank-to-bank transfers can be domestic and international and the system is commonly used in Europe and Asia. For more information on Bankgiro transfers, see here.
What Plans Have Access to Influencer Payments?
This feature is available for clients with a Pro subscription and above, and for any bundle subscription that includes Campaigns.