What are Email Sequences and Why Should You Use Them?

Email Sequences are a powerful automation tool within Influencity’s Communication suite. They allow you to create a series of pre-scheduled emails that are sent automatically to influencers from your connected personal email account. 

Unlike massive communication, email sequences are designed to feel personal, authentic, and direct, making them ideal for building 1-on-1 relationships at scale.

Key Features

Personal Email  Integration

Emails are sent directly through your integrated account. This means that you'll be able to access it from the platform but also from your own email account inbox. This ensures higher deliverability and ensures your emails land in the Primary inbox rather than Promotions.

Thread Control

You can choose to send each email as a new message or have them appear as replies within the same email thread (retaining the same subject line), mimicking natural human behavior.

Flexible Scheduling

You determine the timing. You can set the first email to send immediately, the follow-up 2 days later, and a final check-in 5 days after that.

Smart Automation

The sequence automatically stops if the influencer replies to you. This prevents awkward "Hello, just following up!" emails from being sent after you are already in a conversation with them.

What are they good for?

1. Outreach & Recruitment: Send an initial offer and automatically follow up if they haven't replied in 3, 4 or 5 days, it's up to you.
2. Onboarding Creators: Once an influencer agrees to collaborate, enroll them in a sequence that drip-feeds them the brief, shipping instructions, and posting guidelines over a week.
3. Relationship Nurturing: Keep "warm" connections alive by scheduling periodic check-ins without having to remember to type them out manually.