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      How to Monitor a Campaign

      Optimize your campaign tracking! Discover how to monitor influencer activity, hashtags, and audience responses to maximize your campaign's impact

      Monitoring your campaign’s progress and performance is a MUST to understanding its impact and ensuring it meets your objectives. Follow these steps to set up an effective campaign monitoring strategy using our social listening tool.

      Step 1: Define Your Objectives

      To configure your query effectively, start by identifying the goals of your monitoring process:

      • Track Campaign Content: Collect publications made by influencers collaborating with your brand.
      • Public Perception: Analyze public response to your campaign hashtags and keywords.
      • Measure Engagement: Monitor likes, comments, and other interaction metrics.

      Example

      Monitor the posts made by brand ambassadors (e.g., @ginevrasalustri, @czarinaoviedo) for Calvin Klein using the hashtags #MyCalvins and #OnlyInMyCalvins across Instagram and TikTok for a campaign running from January 2023.

      Step 2: Select Dates

      Choose a specific timeline for your campaign monitoring. Use the 'Published Date' rule to set:

      • Historical Mentions: Track past mentions up to two years back.
      • Future Mentions: Monitor mentions posted after a specific date.
      • Date Range: Specify the start and end dates of your campaign.

      Pro Tip: If monitoring an ongoing campaign, set a broad time frame. For campaigns with clear start and end dates, track mentions from the launch date to 1-2 weeks afterward to capture post-campaign activity.

      Step 3: Add Influencer Usernames

      To track specific influencers:

      • Use the 'Username' Rule to add influencer handles (without the '@' symbol).
      • Include handles for all relevant social networks to ensure comprehensive tracking.

       

      Pro Tip: Double-check influencer usernames on each platform to avoid missing posts.

      Step 4: Select Social Networks

      Choose the platforms to monitor using the 'Social Networks' rule:

      • Include multiple networks by using the 'OR' operator between them.
      • Exclude specific platforms by creating a separate rule set to 'is none of.'

       

       

      Pro Tip: Focus on platforms where your campaign and influencers are most active, such as Instagram, TikTok, and Facebook.

      Step 5: Define Campaign Hashtags and Keywords

      Set up the 'Body' rule to monitor all relevant hashtags, keywords, and product names:

      • Include variations of hashtags (e.g., #MyCalvins, #OnlyInMyCalvins).
      • Add common misspellings to ensure no mentions are overlooked.

      Pro Tip: Combine hashtags, keywords, and handles in the same rule for streamlined tracking.

      Quick Reference

      Step

      Description

      1. Set Dates

      Use the 'Published Date' rule to define the monitoring period (historical, future, or date range).

      2. Add Influencer Handles

      Use the 'Username' rule to track posts from specific influencers across platforms.

      3. Select Social Networks

      Choose platforms using the 'Social Networks' rule; include or exclude networks as needed.

      4. Add Hashtags and Keywords

      Define campaign-specific hashtags, keywords, and handles using the 'Body' rule.