Discover how Casting Call transforms the way agencies, brands, and creators connect. You’ll learn how to publish campaign briefs with a single link, accept creator applications without the inbox mess and to streamline your hiring workflow.
Casting Call is a powerful new feature in your Influencity platform designed to streamline the way you onboard, evaluate, and manage influencer applicants for your campaigns.
Instead of manually finding creators or relying solely on your internal IRM, Casting Call lets you:
- Create a public, customizable campaign brief
- Share it as a unique URL
- Let creators apply based on your requirements
- Accept or reject candidates—with zero inbox clutter
It’s like a digital casting call for creators.
What Makes It a Key Feature for Every Player within the Influencer Industry: Agencies, Brands & Creators
The Casting Call feature simplifies your workflow by eliminating the need for spreadsheets, back-and-forth emails, and manual syncing of influencer contact data.
It brings more qualified leads directly to your dashboard, helping you spend less time filtering and more time executing. This is especially helpful for agencies managing multiple brands, teams launching complex or high-volume campaigns, and organizations coordinating across geographies or departments.
For Agencies: Scalability, Shareability & Client Visibility
Managing multiple clients means juggling briefs, proposals, and communication flows. Casting Call simplifies this:
- Share briefs across channels with a single URL—perfect for newsletters, agency websites, or social media
- Invite trusted creators directly from your IRM or let new ones apply organically.
- Keep each campaign clean and client-specific—no more mix-ups across spreadsheets or email threads
- Automatically track compensation and creator status per campaign
- Gain oversight without micromanagement—streamline multi-brand efforts across internal teams
Note: If you're an agency working with multiple clients or brands, you can create and manage as many brand profiles as you need within the platform. This allows you to run multiple Casting Calls simultaneously, keeping each campaign organized, on-brand, and easy to manage from one central hub.
For Brands: Control, Precision & Speed
When brands run their own campaigns or collaborate closely with agencies, Casting Call offers:
- Total control over campaign details, deliverables, and timelines
- Smart filtering that ensures only creators who match your goals (followers, engagement rate, demographics) can apply
- One-click publishing to activate campaigns instantly
- Real-time budget tracking as creators are accepted
- A centralized dashboard to review, negotiate, and collaborate efficiently without clutter or delays
For Creators: Clarity, Opportunity & Efficiency
For content creators, Casting Call is a game-changer, some of the benefits for them are:
- Access more brand opportunities through public links shared openly
- Apply to campaigns that clearly outline deliverables, deadlines, and compensation
- Receive structured, automated communication—no guesswork or ghosting
- Enjoy a smoother, more professional application experience that respects their time and value
Casting Calls Are More than Just a Brief, It’s Campaign Architecture
This feature is all about building an end-to-end system that supports:
- Faster campaign launches through automation
- Better matchmaking with smart filters and customizable forms
- Fewer bottlenecks by eliminating emails and manual updates
- Easier negotiation workflows for clear terms on compensation and usage
- Seamless integration with your IRM, with only accepted candidates entering your database
In short, Casting Call saves time, reduces human error, and gives all stakeholders—agencies, brands, and creators—a structured, transparent, and scalable way to collaborate.
Ready to get started?
Check out How to Create a Casting Call with Influencity for a step-by-step guide, or jump straight in and launch your first campaign.