Learn to Stay Ahead with Real-Time Insights and Master Your Brand's Online Presence
Use our monitoring tab to keep and eye on and analyze online conversations about your brand.
What Is Monitoring?
Our Monitoring feature performs the function of social listening, which involves tracking social media platforms, webs, blogs, news feeds or even a specific URL for mentions of your brand, competitors, and relevant keywords.
This process allows you to gather valuable insights into public sentiment, customer feedback, and emerging trends. Compiling this information into one easy-to-use platform enables you to understand what works, what doesn’t, and identify areas for improvement.
What Can I Do with Monitoring?
Discover, analyze, listen, and understand your audience by how they talk about you online.This feature allows you to get a feel of the sentiment of the mentions you receive, whether they are positive, neutral, or negative.
This data is transmitted through mentions that reflect the success of your brand’s presence online at different sentiment levels.
You can also analyze brands or competitors by studying their latest trends. With our tool, you can set up all the alerts you need to collect mentions, posts, or publications that match your search criteria. Analyze the sentiment of each publication and act accordingly.
What Information Can I See with Monitoring?
You can access valuable information to better understand your brand’s online presence and performance.
Here’s a breakdown of the information you get:
Brand Mentions
- Track the number of mentions your brand receives across various social media platforms, webs, blogs and news feeds
- Identify where your brand is being discussed the most.
Sentiment Analysis
- Get a feel of the sentiment behind the mentions, categorized as positive, neutral, or negative.
- Understand public sentiment and adjust your strategies accordingly.
Competitor Analysis
- Monitor your competitors and analyze their mentions.
- Study their latest trends and benchmark your performance against theirs.
Keyword Tracking
- Track relevant keywords and hashtags associated with your brand or industry.
- Gain insights into trending topics and popular discussions.
Engagement Metrics
- Measure the number of interactions (likes, comments, shares) your brand receives.
- Analyze engagement rates to see how well your content is performing.
Social Media Breakdown
- See a breakdown of your brand mentions by platform (e.g., Twitter, Facebook, Instagram).
- Identify which platforms are driving the most engagement and focus your efforts accordingly.
Alert and Study Setup
- Set up alerts for specific mentions, posts, or publications that match your search criteria.
- Stay informed in real-time about relevant discussions and trends.
Download and Share Mentions
- Click on the 'Export' button from the dropdown menu.
- Your mentions will be downloaded in an Excel file, which you can open and manipulate using any spreadsheet software.
- After downloading the mentions in Excel format, you can easily share the file with your team or stakeholders.
How Do I Start with Social Listening?
Get started by following the steps in this guide.