Learn how to use our filters to optimize your search.
Want to tailor your search specifically to Instagram influencers? Then you’ve come to the right place. Here, we’ll walk you through all the available filters and how to use them. Still curious about our Discover product? Click here to understand how Discover works.
Start your search by clicking Search Influencers in the top corner:
The Filter tool works basically like a funnel; it helps you to eliminate irrelevant profiles and zero in on the influencers who will be the most valuable to your brand. The first few filters are specifically for the influencer, and help you sort by:
- The number of followers.
- Their growth over the past 6 months.
- The average number of interactions (likes and comments on their recent posts).
- Their engagement rate.
The most useful way of measuring interactions. Simply take the number of average interactions, divide it by the number of followers, and multiply by 100. A good engagement rate depends on a number of factors, such as an influencer's location and area of interest.
Can I Apply Filters to My Audience?
Yes, there are a number of different filters that can be applied to both the influencers and their followers. After the initial filters related to followers, growth, and engagement, you’ll see that the filters appear either with a pink icon, relating to the influencer, or with a blue one, relating to their followers.
Filter by Location
For Instagram, the platform allows you to filter your search not just by country, but also by city and US state. If you want to learn more about how our technology works, check out this article.
To choose a location, simply type the city, country or state and the page will autofill some suggestions. You can enter multiple locations, however, keep in mind that your results will show all the influencers that meet at least one of the location criteria, not all of them.
If you wish to target an audience in a specific country, city, or state, you can do this on the right-hand side under Audience. Once you’ve chosen one or more locations, you can also select the percentage of followers based in this area. In the image above, we’re targeting an audience in California, USA, and have set the percentage to 40. This means that at least 40% of an influencer’s followers will be from this state; the rest could be from all over the world.
Note: For some regions, it’s helpful to have a higher percentage. For example, if you’re hoping to target viewers in Brazil, Russia, or an Arabic country, this percentage can be set to up to 95%.
Filter by Gender
This section gives you a drop-down menu where you can choose from:
- Male or Female
- Gender Neutral
Tip: To avoid brands appearing in your searches, choose the Male or Female filter!
Filter by Age
Choose an age range for your influencers and their followers. For influencers, you can filter for any age above 18. For followers, the youngest range is from 13 to 17. For example, if you’re interested in targeting followers in the so-called “Generation Z,” then you can choose the range 18-24 and adjust the percentage of the audience that you want to fall into this category.
Choose among a number of pre-set filters for both the influencers and their followers. Our AI and Machine Learning algorithms are able to pick up all the public data from a profile and identify content topics. This means that an influencer who creates a post related to say, “Friends, Family & Relationships” would be included under this filter, even if their day-to-day content is related to something else. For more information, see our article on how the interest filter works.
Our database can recognize and analyze over 3,000 brands. Simply start typing the brand name and our autofill will do the rest. Keep in mind that this filter will sort influencers by both the brands they work with and the brands that they like and interact with. For example, if an influencer posts a photo or a selfie with a visible logo on their shirt or handbag, our AI can read this and will associate this brand with this influencer.
Is there an influencer that you’d love to work with but can’t due to their availability? This filter is designed to help you find:
- Influencers with similar content and interests.
- Influencers with a similar audience (based on their demographics and interests).
To use this filter, you can either type the influencer’s @handle directly into the field or copy and paste their URL from Instagram. Can’t find who you’re looking for in our database? We give you the possibility to create influencers as well.
Caution: Make sure you copy and paste the URL from the influencer's profile, and not from a post.
Make Your Search More Specific
Search for the influencers using the hashtags most #relevant to your brand.
Similar to Hashtags, but specific to an instagrammer’s captions. These can be any words they use to describe the content of their posts. You can type multiple keywords into this field, but keep in mind that profiles that don’t have the keywords exactly as you entered them may be excluded.
This filter is great for specifying your search. An influencer’s bio is the short section right underneath their name where they usually write a few words to describe themselves and their content. Say, for example, you’ve selected the interest “Fitness & Yoga,” but want to eliminate all fitness-related profiles from your search. A good way to do this is to put “yoga” in this section. This way, all influencers with yoga in their bio will appear in your search results.
The bio is filtered by an exact phrase. If you type something like “Foodie in the UK,” you’ll only get profiles that have exactly that phrase in their bio. To make the most of this filter, it might be a good idea to do some research beforehand to see what words best describe the content you’re looking for. This filter is also great if you’re looking to connect with specific communities like LGBT or Expats.
Refine your influencer search by selecting audience ethnicity. This filter can be useful if you’re working in a country with a big population, such as the US, and want to segment your audience further.
Choose among the 3 different types of account:
- Regular - This is the type of account most individual users create. Many nano- and micro-influencers also use regular accounts.
- Business - These accounts are always public and are for individuals or companies involved in some kind of marketing.
- Creator - This is the newest account type and is meant for content creators and influencers.
Note: As Creator accounts are still fairly new, many influencers may still be using Business accounts. Avoid eliminating relevant profiles by selecting both.
Last but not least, here are some more options for optimizing your search:
- Only verified accounts (profiles with the blue tick mark).
- Only credible accounts (accounts with over 80% follower quality according to our Follower Quality Metric).
- Has sponsored posts
- Has email
How Can I See My Results?
For each filter you set, your number of search results will change. You can check this information at the bottom of the page where it says Show results. Once you’ve adjusted all the necessary filters, click here to see your search results. It’s not necessary to fill in all the filters, if there are some that don’t apply to you it’s fine to leave them blank.