What Are Notable Followers and Why Are They Important?

Use this metric in your IRM to optimize your campaigns.

Notable Followers is a metric that’s available once you analyze a profile in your IRM. For more information on performance metrics, check out our articles on the information we manage on Instagram, TikTok, and YouTube

What is a Notable Follower?

These are members of an influencer’s audience who could be considered influencers. This means that their profile:

  • Is public
  • Has 1,000+ followers
  • Does not have content inappropriate for those under 18

These profiles will appear in an influencer’s overview in your IRM and are accompanied by the number of followers and the number of average interactions. To view a profile, click on the @handle.

Notable followers

How Can I Use the Notable Follower Metric in My Campaigns?

These accounts follow your influencer and may interact with your sponsored content. Well-designed and relevant posts by your influencer are great on their own, but if this content is liked or shared by @cristiano or @kimkardashian, two of the biggest influencers in the world, then your impact could be truly extraordinary. 

Basically, this metric gives you the possibility to multiply your reach. The more notable followers that are exposed to your content, the higher the chance that it will be liked or shared. Even if an influencer’s followers are not at a super-star level, many of the nano- or micro-influencers that are included in this list could be an asset to your campaign.

Can I See this Metric on TikTok and YouTube?

Yes, this metric is available for Instagram, TikTok, and YouTube.