Information We Manage on TikTok

These are the metrics Influencity provides for your TikTok influencers.

Influencity offers 20+ metrics when you analyze a TikTok profile in your IRM. These metrics fall into 7 categories: 

  1. Main KPIs
  2. Profile Evolution
  3. Influencer Lookalikes
  4. Audience Demographics
  5. Audience Lookalikes
  6. Notable Followers 
  7. Top Posts

Tip: Head to the Influencity Glossary for more information on the terms we use in this article. 

Main KPIs

View this influencer's main KPIs at the top of their page. These are the metrics that indicate how their profile is currently performing: 

  • Number of followers 
  • Number of accounts followed
  • Engagement - interactions divided by the total number of followers x 100.
  • Earned Media Rate - the advertising value you get from working with this influencer (learn more about this metric here). 
  • Average interactions - the average number of likes and comments on recent videos. 
  • Follower quality - the ratio of real followers vs. bots or inactive accounts.
  • Average activity split - how many interactions can be attributed to likes, video views, and comments.
  • Engagement rate scale - a visual display of the engagement rate in comparison to the average influencer. This particular influencer engages often with her followers. 

Info we manage on TikTok_1

Tip: Unfortunately, bots and fake accounts are not closely monitored on TikTok and it’s unlikely for an influencer to have 100% quality followers. Anything over 80% is considered to be a healthy number. Read all about this metric here

Profile Evolution

See how a profile has performed over time. This influencer shows steady growth in both followers and accounts followed. Her average views and likes, however, follow a more uneven pattern. This could be due to TikTok trends that go in and out of popularity.

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Tip: Monitor profile evolution to help detect accounts with low-quality followers

Influencer Lookalikes

Find profiles with similar content with the Lookalike metric. If you’re interested in working with an influencer but are not able to due to geographic or budget restrictions, check out Influencer Lookalikes for a list of 30 related profiles.

Sort this list by number of followers to see the mega-, micro-, and nano-influencers who are posting this type of content. If you’re interested in working with one of these content creators, add them to your IRM.

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Audience Demographics

Here you can see the demographics of the audience your influencer is currently reaching:

  • Their age range and how many men and women fall into each.  
  • The gender split.
  • The top countries.
  • Their top languages.

This influencer is particularly popular among Gen-Z women from Spanish-speaking countries. If this is your target audience, she could help you reach them.

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Tip: Learn how the Audience Top Countries metric can help you detect fake followers

Scroll down further to view:

  • Audience language.
  • Audience reachability - the percentage of an influencer’s followers who follow less than 500 TikTok accounts, between 500-1,000 accounts, and so on. 

The majority of this influencer’s audience follows 500 accounts or less. This is great as it means there’s a higher chance your sponsored content will reach them. Audiences following 1,500+ accounts, for example, might be distracted by so much content that they cannot be properly impacted by yours. 

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Tip: Aim to have at least 50% of an influencer’s followers fall into the first two columns (1,000 accounts followed or less). 

Audience Lookalikes

These profiles have been identified as having the same audience demographics as your influencer. This includes age, gender, language, and country. As our influencer’s followers are identified as being mostly Gen-Zers from Spanish-speaking countries, the profiles included in her Audience Lookalikes would reach the same demographics. 

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Notable Followers

Think of these profiles as your influencer’s VIP followers. If your content were to recieve a like or share by one of these people, say, for example, @jessicaalba, this could provide a huge boost for your campaign.

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Top Posts

Take a look at an influencer’s top-performing posts.

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What’s Next?

Want to share this data with clients and colleagues? Learn how to export your influencer data to XLSX or share it as a PDF file or URL link