Discover why monitoring your brand is key for success. Track mentions, understand public sentiment, and gain insights to stay ahead!
Keeping tabs on your brand's online presence is key for gaining insights into public opinion, safeguarding your reputation, and uncovering opportunities for expansion. With our social listening tool, you can monitor brand mentions, evaluate audience sentiment, and optimize your marketing efforts using actionable, real-time insights.
Step 1: Define Your Objectives
Clearly outlining your goals will help you set up a focused query. Here are some common objectives for brand monitoring:
- Perception of your brand: Understand how people talk about your brand and their feelings toward it.
- Customer feedback: Gain insights into what customers think about your products or services.
- Crisis management: Identify and address negative mentions or crises effectively.
- Finding influencers: Pinpoint top voices who talk about your brand the most.
Example Objective
"Monitor mentions of my brand on Instagram and TikTok from women and non-binary individuals aged 25-40 over the past month to collect feedback and gauge sentiment."
Step 2: Select Dates
Set a date range to focus your monitoring efforts:
- Historical mentions: Collect data from the past (up to two years).
- Future mentions: Gather mentions posted after a specific date.
- Date ranges: Use the "is between" rule to specify start and end dates for your search.
Pro Tip: Keep date ranges short to avoid irrelevant mentions and improve results.
Step 3: Select Social Networks
Choose the platforms most relevant to your brand, such as Instagram, TikTok, YouTube, or Facebook.
- Use the "Social Networks" rule to include or exclude platforms.
- To search across multiple platforms, use the logical operator OR.
- Expand your search to forums, blogs, and news feeds with the "Domain" rule.
Pro Tip: Ensure your search includes all relevant platforms for comprehensive results.
Step 4: Demographics and Author Information
Refine your search by defining the profiles of users whose mentions you want to track.
- Country: Focus on mentions from specific regions.
- Age: Define an age range for your query.
- Gender: Collect mentions from specific genders, such as male, female, or non-binary individuals.
Pro Tip: Use logical operators like AND and OR to combine or separate multiple demographic criteria.
Step 5: Track Your Brand and Products
Include all relevant keywords, hashtags, handles, and product names in your query.
- Use the "Body" rule to add brand names and associated terms.
- Include common misspellings and variations to ensure no mentions are missed.
Pro Tip: Combine keywords, hashtags, and handles in one rule for a more streamlined search.
Step 6: Filter Mentions and Analyze Insights
Narrow down your results by applying additional filters:
- Sentiment: Track mentions with positive, negative, or neutral opinions about your brand.
- Language: Focus on mentions in specific languages.
Example
Collect only negative mentions to respond promptly during a social media crisis.
Pro Tip: Continuously add or adjust rules to refine your results and gather meaningful insights.
Quick Setup Checklist
- Set Dates: Define the time range for your search.
- Select Social Networks: Choose platforms and apply logical operators.
- Define Demographics: Specify age, gender, and region.
- Add Brand Details: Include keywords, handles, and hashtags.
- Filter Insights: Apply sentiment and language rules to focus on actionable data.