Learn how to track your campaign posts automatically with Influencity’s Tracking feature
Our Tracking feature lets you automatically collect posts from your selected influencer profiles — based on specific hashtags, mentions, or keywords — and pulls them directly into your reports.
This guide will walk you through how to set up and use our Trackings effortlessly.
What is the Tracking Feature?
Tracking is a tool inside the Reports tab that monitors content from selected influencer profiles and pulls in posts that meet your criteria (hashtags, mentions, keywords). Think of it as your automated content scout.
Instead of chasing down URLs or relying on creators to send you links, Tracking keeps tabs on their content — so you can:
- Automatically gather campaign content
- Track campaign performance in real time
- Save hours of manual work
Where to Find the Tracking Tool
- Go to your Reports tab in the left menu.
- Open a report (or create a new one).
- Look for the Tracking button inside the report view.
- Click to open the setup screen and get started.
How to Set Up a New Tracking
Step 1: Add Influencer Profiles
Search for and select the influencer profiles you want to track.
- These profiles must be in your IRM (influencer database). Like in any other feature, you can add profiles from your profiles, influencers, lists, outreach, proposals or program tabs.
- Each brand has a limit of total active tracked profiles (e.g. 20 or 100 depending on your configuration). The amount of profiles you have used and still have available for tracking will be shown on top of the add profiles button on the right upper side.
- This limit is shared across all your reports, not per report. This means that if your brand has a limit of 20 tracking profiles, that number of profiles can be used in different reports or all in the same one.
So, if you have a limit of 20 tracked influencers for your brand. You can:
- Track 20 influencers in 1 report, or
- Split them across 4 reports (5 influencers each).
Important: The profiles only count toward your limit once you hit "Save."
Step 2: Set Tracking Criteria
You must fill at least one of the following fields:
- Hashtags (#influencermarketing, #springlaunch)
- Mentions (@yourbrand)
- Keywords (brand name, product, campaign name)
You need at least one item filled in for the tracking to be active. However, you can add a maximum of 5 items per field. That is:
- Max 5 items per field
- Max 15 total (5 hashtags + 5 mentions + 5 keywords)
Note: The search uses OR logic, so if any of the items are matched, the post is pulled in, you don’t necessarily need that all of the items appear in one post.
So, for instance, If you enter #springlaunch, @yourbrand, and “lip oil”, posts with any of these will be collected.
Step 3: Choose the Date Range
Set the start and end date for your tracking
- You can’t track backward in time — only from the moment you activate the tracking or in the future
- You can adjust these dates at any time.
Once you have set up your start and end dates you just need to press Save and your tracking will be activated.
Understanding Tracking Statuses
A tracking can be in 3 states:
|
State |
What it means |
|
Active |
Currently collecting content |
|
Paused |
Temporarily stopped — no new content collected |
|
Finished |
Automatically ends when the end date is reached. |
You can pause, resume, or edit a tracking whenever you like — even after it’s finished. If you reactivate a tracking once it is finished, the only thing that will change is the start date, which will be the date you choose to resume the tracking.
Editing Your Tracking
You can update any part of your tracking setup — including influencers, criteria, and dates any time.
Here’s what happens when you edit:
- Changes apply immediately
- The tracking becomes active again
- The start date resets to the time of the new edit (but previously collected content remains in your report)
Pro Tip: Need to extend your campaign? Just update the end date — no need to create a new tracking.
Note: If you edit, pause, or reset a tracking, any content posted during the time it was inactive will not be captured or displayed in the tracking results. However, editing or reactivating a tracking will not delete any previously collected content — it will simply resume collecting information from that point onward. You will still see all content gathered before the pause and after the tracking is reactivated or edited — but not from the inactive period in between.
What Content Gets Collected?
Posts (Feed Content)
You can track based on:
- Hashtags
- Mentions
- Keywords
All of these are searchable and matchable.
Stories
- Only mentions and hashtags are tracked in stories.
- Keywords and text won’t be recognized unless tagged or mentioned.
If a client says "This story didn’t show up" — make sure the influencer actually tagged or used a hashtag!
Important: Stories metrics are private, so if you want to include these metrics in your reports, you can still manually add them to the report.
How Often Does It Update?
Tracking updates every 8 hours. New content is fetched from the selected influencers during each cycle.
If you edit your tracking, the update process restarts immediately — you don’t have to wait for the next cycle.
Extra Notes & FAQs
- You can still add posts manually using URLs if needed
- You can’t delete influencers or profiles from your IRM that are part of an active tracking
- You can’t delete a report that has an active tracking — you’ll need to pause it first