Understand How Discover Works

Discover is like a Google Search bar for influencers. Look through our database of over 130 million profiles and find the perfect fit for your brand.

The Discover Product

To find this section from our main landing page, click on the Search Influencers tile or on New Search, along the top. 

New_Influencity Landing Page

Influencity Selections

Once in Discover, the first thing you’ll see is a number of pre-set quick searches. Explore the influencers that are trending in different cities all over the world or create a custom search by clicking Search Influencers


Search Influencers

When you click Search Influencers, a pop-up window will appear along the side. The first step is to choose your platform. Our AI and Machine learning technologies are able to filter by more than 20 metrics on Instagram, TikTok, and YouTube. The filters work like a funnel, starting with categories such as number of followers, follower growth and average interactions, and later getting more specific, allowing you to sort influencers by age, geographic location, audience ethnicity and more. 

Influencity lets you filter searches not just by influencer metrics, but also by the metrics of their audience. For example, you can search according to the geographic location of the influencers (the pink icon) and their followers (the blue icon). 

Location Filter

It’s not necessary to enter a value for all the filters; you can make your search as broad or as specific as you wish. You can see how each filter affects the total number of results by looking at the bottom of the page at  Show Results. Once you’ve set your filters, this is the button you click to see your results.


Tip: To help refine your specific searches, check out our guides on how to use the filters on Instagram, TikTok and YouTube!

Search Results

Your results will automatically be displayed in 3 columns: Followers, Average Interactions, and Engagement. Any columns will depend on the filters applied. To illustrate this, let’s take a look at this sample query where we’ve filtered for Instagrammers from the United Kingdom with an interest in fitness and yoga.

All the filters applied appear along the top. As for the audience, we’ve filtered for influencers with at least 25% of their followers from the UK and at least 20% of their audience between 25 and 34 years of age. The columns Audience Country and Average Age show the percentage of the Instagrammers' audience from the UK and the percentage that falls within this age range. These two metrics only appear because we’ve added these filters.

NEW_default filter display

View an Influencer’s Social Media Profile

Take a look at an influencer’s social media profile to see if their content matches your brand. To do this, select the profiles you want to view and click Go to Social Network. These profiles will open automatically in tabs in your browser. 

Go to Social Network-1Google Chrome and Firefox will block more than one pop-up by default. To get around this, open your pop-up blocker and select Always allow pop-ups and redirects from Influencity.com.

Pop up blocker

Add to My Influencers

If you’ve found a profile you like, you can analyze it to view its full metrics. To do this, click on Add to My Influencers

NEW_add to my influencers

This profile will now be saved in your IRM – a bit like adding an item to your shopping cart on Amazon. Viewing a profile's full metrics will cost you 1 analysis, and a window will pop up to tell you your balance.

You now have access to this content creator’s full stats. If you want to view them without leaving the current page, click Preview.

Tip: Check out our article, What Are Monthly Analyses and What Are They For? for information on how analyses are deducted from your account. 

Monthly Remaining Results

In the top right-hand corner you can see your monthly remaining results. Searches on our platform are unlimited, however, results will be deducted as you “discover” profiles and see their basic stats. As you are shown 20 influencer profiles per page, 20 results will be deducted for every page you view. For a full breakdown of how your monthly results are used, take a look at our article, What Are Monthly Results and What Are They For?

NEW_Monthly Remaining Results

How Can I Save My Search Results?

If you’re happy with your search and want to return to it later, you can save it or export it. 

NEW_Monthly Remaining Results

Save Search

Add a name and description to your search and access it at any time here:

NEW_view saved searches

Tip: If you return to a search within 3 days, no additional monthly results will be deducted for pages you've already viewed. Past this period, data will have been updated and monthly results will be deducted when you view these profiles. 

Export Search

If you click on Export search, a window will pop up asking how many of your results you wish to export to an Excel or Google Sheets file. Choose to export a range of the most relevant results (i.e., the top results) or the entire search. The window will also include information about the service cost of this action, which is calculated as 20 monthly results per page exported. 

The exported file will contain the exact same information that you see on the results page; you will not have the content creators' full stats until you add them to your IRM. If you wish to share an influencer’s full details, you can export influencer data from the My Influencers section. 

Warning: Keep in mind that if you export an entire search, you will be deducted 20 profiles per page that you export.