A Guide to Your IRM Home

Make the most of the Influencer Relationship Management (IRM) tool.

An IRM allows you to create and maintain relationships with the influencers in your campaigns. In this article, you’ll learn how to use these 4 sections of the IRM tool.

  1. Overview
  2. Profiles
  3. Influencers
  4. Lists


This is the main dashboard of the IRM product. Here you can see the number of profiles, influencers, and lists saved to your IRM, as well as a breakdown by social media network. You also have the option to Create a list, Add an influencer, and Add a profile

Scroll down further for easy access to the last profiles, influencers, and lists created. To navigate around the IRM, select an option from the drop-down menu.


Note: While you can save profiles from Twitter, Pinterest, Tumblr, Snapchat, and more, you can only analyze social media profiles from Instagram, TikTok, and YouTube


This is where you can find all your saved profiles – that is, the social media accounts that you’ve saved from Discover. This page gives you various options. Let’s start from the top:

Add profile 

Add a social media profile by pasting the account URL or handle. Analyze a profile's complete metrics or just save it as a contact. Learn how to do so here

All profiles 

This table includes all the profiles you’ve added to the IRM as well as their KPIs such as number of followers, engagement, and follower quality. Along the top, you have the option to sort profiles by social network, followers, and a number of other metrics. You can also search a profile by its handle. Choose the columns you want to appear in this table by going to Actions and selecting Edit columns

Within the table itself, you have the name or @handle of each social media profile. When you associate a profile to an influencer, the influencer’s alias (a name you add to identify them) appears in the next column

For example, the TikTok profile @charlidamelio has been associated with Charli the influencer, the person who owns the account. The Instagram profile @kyliejenner has not been associated with an influencer yet, so you’re given the option Associate with an influencer.


Profile Metrics 

To see @charlidamelio’s TikTok metrics, click on her handle. In the pop-up window you’ll see metrics like engagement rate, follower quality, follower growth, and audience gender. 

At the top of this window you have the option to refresh this data, share it via a URL link, export it to PDF or Excel, or add it to an influencer or a list.  


Customize Your Data

Change the columns that appear in the All profiles table by clicking Actions, on the right. 

Choose from a wide range of data to include in your columns. This is great if you want access to key stats, fast.



The term influencer refers to the actual person who runs the account. This is the person you would contact by phone or email to propose a collaboration and the person you would maintain a professional relationship with during the course of your campaign.

Like the section above, this page offers options for saving and organizing your influencers. Again, let’s start from the top:

Add Influencer - Click this button to open this side window. Add an alias to easily identify this influencer and include a full name or any contact information they may have shared with you. 


All Influencers - Search an influencer by their name or alias or apply filters to find influencers that match specific criteria. 

In the table, you can see what profiles have been associated with an influencer, as well as their contact information, the date they were added, and the team member who added them. 


Lists let you organize your influencers by interests, performance, campaign – anything! This page offers you the option to create a list and include influencer profiles, search existing lists by name, filter lists by type, size, or creator, and edit the columns that appear in the table. 

To get started with your first list, click here.


The Next Steps

Now that you know the difference between each section and what you’ll find in each one, let’s look at the next steps.