IRM | Frequently Asked Questions

Let us answer your questions about the Influencer Relationship Management (IRM) product here.

1. Are Profile Metrics Measured in Real-Time?
2. How Do I Analyze a Specific Influencer?
3. How Do I Know if an Influencer Has Another Social Media Profile?
4. How Often Should I Update a Profile’s Metrics?
5. I Analyzed a Profile, but There Is No New Data
6. I Can’t Analyze a Profile but I Still Have Monthly Analyses
7. What Is Earned Media Value?
8. What Is the Difference Between Influencer Storage and Monthly Analyses?
9. What Metrics Are Updated When I Click Refresh?
10. When Are Monthly Analyses Deducted?
11. Will My Unused Monthly Analyses Roll Over?

Are Profile Metrics Measured in Real-Time?

Yes, profile metrics are available in real-time, but keep in mind that a profile is not updated automatically. To see new data, you’ll need to click Refresh and accept the service charge of 1 monthly analysis. 

You can refresh a profile’s metrics at any time to see the most up-to-date information. However, how often you update a profile’s metrics depends on the data you’re hoping to view.

How Do I Analyze a Specific Influencer?

If you already know of an influencer and would like to add them to your IRM, make sure they meet these 3 criteria:

1. They have a public profile.
2. They have 1,000+ followers.
3. Their content is appropriate for those under 18.

If this profile meets these criteria, you can then create an influencer by going the Profiles section of the Influencers tab, and clicking Add profile.

Next, select the social network on the profile, paste their profile URL or @handle, and select whether or not you want this profile to be analyzed. 

How Do I Know if an Influencer Has Another Social Media Profile?

The first step is associate a profile to an influencer. This is important, because it allows you to see all an influencer's data from one page, as seen below.

On this page, scroll down to Related profiles, on the left. These profiles are all identified as being run by the same influencer. 

How Often Should I Update a Profile’s Metrics?

If you’re interested in tracking an influencer’s full metrics, such as their number of followers, average engagement rate and top sponsored posts, you should refresh their page every time you view it to make sure you are getting the most up-to-date information. 

If you’re more interested in an influencer’s audience and content and how they evolve over time, it’s better to update your metrics once per month. Otherwise, you won’t see much difference, as this data doesn’t tend to change from day to day.

I Analyzed a Profile, but There Is No New Data

If you've been trying to analyze a profile or a list but can’t move past the Collecting Data screen, don’t worry, this is due to a server error and monthly analyses will only be deducted if we bring you data. This is the case even if you approved the service charge in the confirmation screen before. Try refreshing some time later, and if the problem persists please contact our support team through the chatbot in the lower right-hand corner. 

However, if you analyze a profile and information is displayed, a monthly analysis will be deducted. This is the case even if there is no new information since the last time you clicked refresh. 

I Can’t Analyze a Profile but I Still Have Monthly Analyses

This can happen when:

• You try to add a new influencer to your IRM from Discover.
• You try to analyze a specific profile by creating an influencer. 

The reason for this is simple: even though you have monthly analyses, you have already reached the influencer storage limit in your IRM. Each subscription comes with a maximum number of saved profiles – that is, influencers that you’ve saved like a contact in your IRM. Once you’ve reached this limit, you won’t be able to add new influencer profiles. 

To get around this, tick the box next to an influencer and click Delete. 

What Is Earned Media Value?

This is a monetary value that we assign to an influencer’s interactions (i.e., the likes and comments they receive on their posts). Think of it as the equivalent advertising value of a post. For example, if a post scores an EMV of $50, this content provides the same “advertising value” as a $50 ad on Instagram would. 

We take into account standard paid media rates to bring you this value. Find out more about this metric here. 

What Is the Difference Between Influencer Storage and Monthly Analyses?

Influencer storage is like adding someone to your contact list. Your IRM lets you save their profile and any relevant information related to them. This could be your email exchanges, notes, pricing information, and additional contact information such as a private email or phone number. The number of influencers you can save and store depends on your subscription.

Monthly analyses, on the other hand, are what you “pay” to view an influencer’s detailed metrics. When you analyze a profile, refresh its metrics or measure the overlap of a list, a monthly analysis will be deducted. Each subscription comes with a set number of monthly analyses. 

What Metrics Are Updated When I Click Refresh?

All profile metrics are updated when you click refresh, however, some change more than others. The main KPIs like number of followers and average interactions tend to change from day to day, while audience information like top countries, audience language, and ethnicity are more stable over time.

When Are Monthly Analyses Deducted?

These are the 5 situations when monthly analyses will be deducted from your account:

1. In Discover, when you click Add to My influencers. 
2. In your IRM, when you create an influencer and analyze their metrics. 
3. In your IRM, when you add a new social media profile to an existing influencer and analyze it (i.e., you already have an influencer’s Instagram profile in your IRM and you want to add and see the metrics of their YouTube channel).
4. In your IRM, when you analyze the follower overlap of a list of influencers. 
5. In your IRM, when you refresh an influencer’s profile to see their updated metrics.

Check out this article to learn all about monthly analyses and how to add additional analyses to your subscription. 

Will My Unused Monthly Analyses Roll Over?

No, unfortunately, your unused monthly analyses will not roll over. This also applies if you add more analyses to your account on a one-off basis.